We all knew it wasn’t going to be long before Hasbro the toy maker of the famous toy line The Transformers would sue Asus for the name of their new yet to be released Transformer Prime Tablet. According to the Verge, the toymaker is no doubt worried that the name could be confused with that of its Transformers franchise.
But as always there is a chance that this lawsuit may not succeed as MocoNews points out that trademarks generally only cover limited categories of goods, and that it is not realistic to think that consumers might confuse ASUS’ latest tablet with a popular children’s toy line.
According to the filing, Hasbro’s citing trademarks 2455261, 3689720, 3468487,76690677 and 85008156. Notably, the last one is a pending trademark for “Transformers Prime,” its 2010 animated series. Hasbro would hold that particular trademark for toys, board games, and animated shows.
- key specs
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- Form factorTablet
- Operating systemAndroid (Ice Cream Sandwich [4.0])
- Screen size10.1 inches
- Storage typeInternal storage (32 GB, Flash), Memory card
- Maximum battery lifeUp to 12 hours
- Dimensions7.12 x 10.35 x 0.33 in
- Weight1.29 lb
- ReleasedDecember 12, 2011